8.4--Online Policies
Consultant Website URLs and/or Private Website URLs and designs must be approved by Shelf Reliance before use.
A Private Website may not mimic the shelfreliance.com website, or otherwise portray itself, purposely or unintentionally, as an official corporate website. Any significant revisions to the design or layout must receive company approval prior to the changes going into effect.
All content on Private Websites is subject to periodic review by Shelf Reliance. Shelf Reliance reserves the right to take any and all appropriate measures to remove content it deems inappropriate.
Private Websites must prominently display the official Shelf Reliance logo, and must clearly state that it is an Independent Consultant website on the landing page. The site must also have a link to shelfreliance.com displayed prominently on the landing page.
A consultant may include their rank title on a Private Website. They may not use other titles or content that imply official position or responsibility within the Shelf Reliance corporate organization, without the express written approval of Shelf Reliance.
If you choose to advertise your Consultant Website or Private Website online, all forms of such advertising must meet the following requirements:
Display URLs must use the Private Website URL or the entire Consultant Website URL (e.g. mystore.shelfreliance.com), and may not use “shelfreliance.com” or “www.shelfreliance.com.”
Advertisements must avoid all discourteous, deceptive, misleading, unethical or immoral conduct or practices.
Advertisements must safeguard and promote the good reputation of Shelf Reliance and its products.
Consultants must submit all custom online advertisements to Shelf Reliance for approval prior to use. Once submitted the advertisement automatically receives provisional approval status and may be used immediately. The use of any advertisement that is denied approval must be discontinued immediately. Shelf Reliance reserves the right to deny individual consultants the right to receive automatic provisional approval for their advertisements.
Images and other content created by Shelf Reliance may be used on consultants’ Private Websites. However, images, text, and all other content created by other Shelf Reliance consultants may not be copied or used without the prior written consent of the content creator.
Shelf Reliance independent consultants shall not promote the products and/or business opportunity via applications or tools, such as traffic-redirecting programs, that replace cookies and tracking codes with their own. This is strictly prohibited. Private websites may not utilize hidden cookies, cookie stuffing, or other similar techniques to tie a customer to a Consultant Website.
Consultants may not use Shelf Reliance’s social media outlets for self promotion.
Consultants may not advertise prices, or sell at prices, below Q-Club pricing. All pricing must be kept up to date with the most current price list.
The use of spam, unsolicited email, and indiscriminate advertising is expressly prohibited.
Consultants may not engage in activities that will, or have the potential to, harm or detrimentally influence other businesses (independent consultant businesses or retail businesses) that carry or sell Shelf Reliance products. This includes mentioning other businesses by name, their specific products or prices, pictures, website links, and/or comparison to your prices on your Private Website.
New Terms Defined
“Consultant Website” Official websites provided by Shelf Reliance for consultants to collect online orders. All consultant websites are a sub-level domain of the shelfreliance.com URL.
“Private Websites” Any website that is used to promote Shelf Reliance products that is not a consultant website as defined above. This includes private blogs and social media pages.
